Connecting With Younger Generations of Buyers

The National Association of Realtors shows the median age for homebuyers to be 33. The best approach to connecting with different demographic groups varies widely. However, in this article, Perfleek is going to help you better understand the traits and characteristics of this younger demographic in order to better connect with younger homebuyers. 

Good Online Presence 

Having an online presence is necessary, but you have to go further by making sure it is easily accessible and well maintained. Younger generations will look you and your brokerage up online before they ever meet you or talk to you. If your online presence is lacking this will negatively affect how many young clients you acquire. A website that is fast loading, user-friendly, and attractive is what you need to keep the attention of the young homebuyers.

3D Tours

3D tours are great ways to attract more homebuyers in general, but its effect is even greater on younger generations. Young homebuyers, like previously stated, are very likely to check out your website before they meet you. Having professional 3D tours on your website will grab young homebuyers’ or sellers’ attention and may sway them to consult your services when buying or selling a property. Virtual tours are proven to help agents and brokers close their sales, with 74% of agents using 3D tours reporting to have won more listings. 95% of leads are also more likely to call about a listing with a 3D tour. 

Social Media

Social Media can be a bit hard to tackle at first, but the best approach is to understand the different demographics on each platform. For example, the younger audience gravitates to Instagram. You are likely to connect better with them by posting and interacting regularly on that platform. We would not recommend ignoring the other platforms, but do suggest placing a stronger emphasis on the platform that speaks to your target audience. We advise maintaining a presence elsewhere when you can adequately manage the time involved with engaging audiences on multiple platforms.

Be There to Help Young Homebuyers

This might seem obvious, but do all that you can to make sure the homebuyer feels that you are there to help and support them. For many young homebuyers, this is their first purchase and any setback might feel like a disaster to them. This is where you come in to reassure them that these setbacks are normal and that you have seen many similar situations in your years of experience. Young homebuyers often take the time to research and educate themselves on the buying process. Your efforts to talk to them candidly and honestly will go a long way in building their trust.

We’re Here When You Need Us.

-Your Perfleek Team